Smriti Deokule founded NuVista Strategies, Inc., in 2002 to bring to market a pioneering approach to driving strategic decisions for clients based on the consumers’ view of the market called Market Structure. As CEO, Smriti is responsible for overall strategic direction and focusing on company-wide initiatives for driving growth. Smriti is recognized as a thought leader in the consumer insights industry and brings to bear over 20 years of experience in strategic planning, consumer research and global insights with leading consumer packaged goods and consumer research companies. Prior to founding NuVista, Smriti was VP at CNet Networks where she founded and managed the Business Intelligence Division. Previously, Smriti led planning and strategy for the $4B Meals Division at Kraft Foods. Smriti has also held executive positions as A.C. Nielsen, GE Capital and Dun & Bradstreet.
Smriti holds an MBA in Marketing and Finance from SUNY at Buffalo, and a MS in Finance from the University of Bombay. |
