 |
Clients See Potential Changes in Revenue and Market Share Before Choosing Ultimate Strategy
Los Altos, CA. (November 29, 2011), NuVista Strategies, Inc., a leading provider of global growth strategies anchored in its proprietary consumer centric frameworks, announced the launch of NuVision, its new web-based simulator tool. NuVision is used in conjunction with NuVista’s Behavior-Based Market Structures to simulate potential changes in revenue and market share when comparing alternate strategic growth options for a brand or portfolio. Clients can view in-depth simulations of different strategies before deciding on the best go-forward approach for their brand. Strategic scenarios include modifying brand attributes for repositioning and innovation.
“NuVision will add significant value for our clients as they seek to optimize global brand and portfolio performance,” said Smriti Deokule, CEO of NuVista Strategies, Inc. “We are excited about demonstrating the potential financial impact of clients’ growth strategies as they seek to meet the demands of the consumer in the global marketplace.”
NuVista Strategies works with global consumer brands in twenty-one countries and specializes in consumer goods, health and beauty products and over-the-counter brands.
About NuVista Strategies, Inc.
NuVista Strategies is the leader in Market Structure consulting and conducts studies all over the world that have fundamentally transformed the way global consumer companies view their markets. Based on proprietary modeling and consumer research techniques, NuVista Strategies provides clients with an actionable framework for understanding how consumers use or purchase products, and make brand choices. The typical outcome of a NuVista study has a major impact on client strategy, resulting in groundbreaking opportunities. For more information, visit the web site at http://www.nuvistainc.com
 Back to the Press & Media Center
|
