Accelerating Brand Growth through Data Science
Our individual-level consumer and shopper data captures a 360 degree view of brand choice including behaviors, needs, etc. The data includes all products, channels (online and offline) and media.
We use advanced data science and artificial intelligence to identify, quantify and segment emotional and functional drivers of brand choice. This generates a consumer relevant market map, competitive landscape, and deep brand understanding.
This foundational intelligence provides a disciplined and consistent approach across sales and marketing decisions. We prescribe, dollar size, and prioritize all growth options, and predict financial impact of activation resulting in profitable brand growth.